Category: The Brief

The short answer is yes, an annual report is necessary for nonprofit organizations. Continue reading “Are Annual Reports Necessary for Nonprofits?”

Does your nonprofit organization have a marketing plan?

If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits. Continue reading “Nonprofits Need Marketing Plans, Too”

As a nonprofit leader, you probably use a variety of tools:

Continue reading “How Donor Management Software Can Support Nonprofit Marketing Efforts”

A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online. Continue reading “Optimizing Your Nonprofit Website for Online Donations”

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal. Continue reading “Segmenting Your Year-End Appeal Audience”

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out. Continue reading “Year-End Appeal Timeline”

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants. Continue reading “Nonprofit Event Branding”

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits. Continue reading “Smaller Events, Bigger Returns”

The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base. Continue reading “Keeping Donors Informed, Engaged and Invested”