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The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal. Continue reading “Segmenting Your Year-End Appeal Audience”
The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out. Continue reading “Year-End Appeal Timeline”
2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal. Continue reading “6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits”
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants. Continue reading “Nonprofit Event Branding”
Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits. Continue reading “Smaller Events, Bigger Returns”
The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base. Continue reading “Keeping Donors Informed, Engaged and Invested”
