About Lindsay

Lindsay has worked on social campaigns that boosted engagement, built trust and made real connections. “I’ve been at the table defining strategies and in the weeds writing posts,” she said. “That means I get the big picture and the day-to-day process.”

She likes social media “because it lets you tell stories, spark conversations and see impact in real time. It’s messy, always changing and, yes, sometimes frustrating, but when it works, it’s magic.”

Algorithms matter, but Lindsay sees the real challenge as “creating content that cuts through and makes people feel something. Chasing trends is one thing, but building consistency and trust is what matters.”

About Nathan

Nathan has specialized in digital marketing for 18 years. As the first digital marketing manager for the Toledo Mud Hens and Toledo Walleye, he built the teams’ social media programs into some of the best in minor league sports.

Nathan says that AI-generated content represents a challenge. “Creators are figuring out how to use AI to enhance their work, while audiences are learning to question what’s authentic. Striking the right balance between innovation and trust will be critical.”

“Social media marketing is all about creating connections between people, brands and communities,” said Nathan. “And since the field is constantly evolving, the work is always creative, challenging and exciting.”