The Brief

Year-End Appeal Timeline

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.

6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits

2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.

Nonprofit Event Branding

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.

Smaller Events, Bigger Returns

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits.

Keeping Donors Informed, Engaged and Invested

The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base.

The Importance of Giving Tuesday

Giving Tuesday is a national movement to support nonprofit organizations at the start of the holiday season.

MAC Working with Bethany House of Toledo

Bethany House became a client of the MadAveCollective in early 2016.

MAC Turkeys for Seagate Food Bank

Seagate Food Bank hosts an annual Stuff the Truck event to collect Thanksgiving fixin’s for families in Northwest Ohio. During a marketing meeting with their team, MAC learned that the food bank needed turkeys more than anything.

Toilet Papering Houses for the Holidays

As part of our annual giving tradition, the MadAveCollective and MadAveGroup adopt a charitable organization to support during the Christmas season.

MAC Continues Work for Mom’s House of Toledo

Since becoming a client in early 2016, Mom’s House has kept The MadAveCollective team busy!