Optimizing Your Nonprofit Website for Online Donations
A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.
The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.
The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.
Seagate Food Bank hosts an annual Stuff the Truck event to collect Thanksgiving fixin’s for families in Northwest Ohio. During a marketing meeting with their team, MAC learned that the food bank needed turkeys more than anything.