5 Content Marketing Ideas for Your Nonprofit
Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.
Creating Nonprofit Brand Guidelines
Which nonprofit do you associate with a red cross on a white background? The Red Cross, of course. Brand recognition is knowing who or what a logo represents regardless of where it’s used.
Why Your Nonprofit Needs a Digital Marketing Strategy
You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people.
6 New Year’s Resolution Ideas for Your Nonprofit
The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service.
3 Nonprofit Marketing Must-Haves for 2023
It’s easy to get caught up in the day-to-day business of running your nonprofit. That’s why it’s sensible to plan your marketing strategy before the start of each new year. When you do, you’ll give your team a solid plan of action and the confidence that comes with focus and direction.
What’s Your Why? Differentiating Your Nonprofit’s Year-End Appeal
The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations? Lead with your “why.”
Setting a Marketing Budget for Your Nonprofit
We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary.
Does Your Nonprofit Have a Content Marketing Strategy?
If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people.
What’s Your Mission? Writing a Mission Statement for Your Nonprofit
Who are you? What do you do? Why do you do it? Your mission statement for your nonprofit organization should answer those questions.
Want to Start a Nonprofit? Here’s What You’ll Need To Do
Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing.
Best Practices for Nonprofit Websites
Your website is your nonprofit organization’s most important brand asset. People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization.
Using Experience-Driven Events to Support Your Nonprofit
Are you planning an event for your nonprofit organization? Experience-driven events can help your organization stand out and attract people from outside your existing supporter base.
Three is a Magic Number
The number three has been significant throughout human history. It has roots in religion, science and math, art and literature, music and more.
Are Annual Reports Necessary for Nonprofits?
The short answer is yes, an annual report is necessary for nonprofit organizations.
Nonprofits Need Marketing Plans, Too
Does your nonprofit organization have a marketing plan? If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits.
How Donor Management Software Can Support Nonprofit Marketing Efforts
As a nonprofit leader, you probably use a variety of tools:
Planning a Successful #GivingTuesday Campaign
GivingTuesday is a global initiative that kicks off the holiday season. This year’s event will take place on November 30, 2021.
Optimizing Your Nonprofit Website for Online Donations
A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.
Segmenting Your Year-End Appeal Audience
The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.
Year-End Appeal Timeline
The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.
6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits
2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.
Nonprofit Event Branding
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.
Smaller Events, Bigger Returns
Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits.
Keeping Donors Informed, Engaged and Invested
The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base.