The Brief

Are Annual Reports Necessary for Nonprofits?

The short answer is yes, an annual report is necessary for nonprofit organizations. Most nonprofits are required to submit an annual filing to the IRS. It’s known as Form 990 and it serves as an accounting of income, expenses, assets, payroll and other financial measurements. It also includes fields for an organization’s mission and program … Continue reading "Are Annual Reports Necessary for Nonprofits?"

Nonprofits Need Marketing Plans, Too

Does your nonprofit organization have a marketing plan? If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits.

How Donor Management Software Can Support Nonprofit Marketing Efforts

As a nonprofit leader, you probably use a variety of tools:

Planning a Successful #GivingTuesday Campaign

GivingTuesday is a global initiative that kicks off the holiday season. This year’s event will take place on November 30, 2021.

Optimizing Your Nonprofit Website for Online Donations

A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.

Segmenting Your Year-End Appeal Audience

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.

Year-End Appeal Timeline

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.

6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits

2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.

Nonprofit Event Branding

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.

Smaller Events, Bigger Returns

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits.