The Brief

Setting a Marketing Budget for Your Nonprofit

We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary.

Does Your Nonprofit Have a Content Marketing Strategy?

If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people. What is a Content Marketing Strategy? It’s the planning and processes of developing and publishing … Continue reading "Does Your Nonprofit Have a Content Marketing Strategy?"

What’s Your Mission? Writing a Mission Statement for Your Nonprofit

Who are you? What do you do? Why do you do it? Your mission statement for your nonprofit organization should answer those questions.

Want to Start a Nonprofit? Here’s What You’ll Need To Do

Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing. Here’s a guide to help you cover the essentials and … Continue reading "Want to Start a Nonprofit? Here’s What You’ll Need To Do"

Best Practices for Nonprofit Websites

Your website is your nonprofit organization’s most important brand asset. People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization.

Using Experience-Driven Events to Support Your Nonprofit

Are you planning an event for your nonprofit organization? Experience-driven events can help your organization stand out and attract people from outside your existing supporter base.

Three is a Magic Number

The number three has been significant throughout human history. It has roots in religion, science and math, art and literature, music and more.

Are Annual Reports Necessary for Nonprofits?

The short answer is yes, an annual report is necessary for nonprofit organizations.

Nonprofits Need Marketing Plans, Too

Does your nonprofit organization have a marketing plan? If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits.

How Donor Management Software Can Support Nonprofit Marketing Efforts

As a nonprofit leader, you probably use a variety of tools:

Planning a Successful #GivingTuesday Campaign

GivingTuesday is a global initiative that kicks off the holiday season. This year’s event will take place on November 30, 2021.

Optimizing Your Nonprofit Website for Online Donations

A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.

Segmenting Your Year-End Appeal Audience

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.

Year-End Appeal Timeline

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.

6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits

2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.

Nonprofit Event Branding

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.

Smaller Events, Bigger Returns

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits.

Keeping Donors Informed, Engaged and Invested

The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base.