The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.
Seagate Food Bank hosts an annual Stuff the Truck event to collect Thanksgiving fixin’s for families in Northwest Ohio. During a marketing meeting with their team, MAC learned that the food bank needed turkeys more than anything.