We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary.
Does Your Nonprofit Have a Content Marketing Strategy?
If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people. What is a Content Marketing Strategy? It’s the planning and processes of developing and publishing … Continue reading "Does Your Nonprofit Have a Content Marketing Strategy?"
Want to Start a Nonprofit? Here’s What You’ll Need To Do
Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing. Here’s a guide to help you cover the essentials and … Continue reading "Want to Start a Nonprofit? Here’s What You’ll Need To Do"
Your website is your nonprofit organization’s most important brand asset. People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization.
Optimizing Your Nonprofit Website for Online Donations
A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.
The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.
The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.