The Brief

Planning a Successful #GivingTuesday Campaign

GivingTuesday is a global initiative that kicks off the holiday season. This year’s event will take place on November 30, 2021.

Optimizing Your Nonprofit Website for Online Donations

A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.

Segmenting Your Year-End Appeal Audience

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.

Year-End Appeal Timeline

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.

6 Steps to Success: End-of-Year Appeal Strategy for Nonprofits

2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.

Nonprofit Event Branding

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.

Smaller Events, Bigger Returns

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits.

Keeping Donors Informed, Engaged and Invested

The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base.

MAC Working with Bethany House of Toledo

Bethany House became a client of the MadAveCollective in early 2016.

MAC Turkeys for Seagate Food Bank

Seagate Food Bank hosts an annual Stuff the Truck event to collect Thanksgiving fixin’s for families in Northwest Ohio. During a marketing meeting with their team, MAC learned that the food bank needed turkeys more than anything.