5 Tips for Leveraging Awareness Days in Your Nonprofit Marketing Strategy
Awareness days, weeks and months are holidays created by charities, organizations and businesses to highlight social, cultural and economic issues. Including them in your nonprofit marketing strategy can be an effective engagement technique.
Nonprofit Marketing Strategies You’ll Need in 2024
The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future. Here are four marketing strategies to implement in 2024.
Nonprofit Marketing Made Easier, Part 4: Setting SMART Goals for Your Nonprofit
In recent posts, we’ve touched on creating a marketing plan, developing your brand identity and defining your target audience. Now, we’ll address setting and implementing SMART goals for your nonprofit.
Nonprofit Marketing Made Easier, Part 2: Brand Identity
This is the second article in a series about developing a marketing plan for your nonprofit. The first post focused on developing high-level goals and conducting environmental and competitive analyses. In this post, we’ll be talking about the branding elements, specifically messaging, to include in your marketing plan.
Why Your Nonprofit Needs a Digital Marketing Strategy
You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people.
The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service.
It’s easy to get caught up in the day-to-day business of running your nonprofit. That’s why it’s sensible to plan your marketing strategy before the start of each new year. When you do, you’ll give your team a solid plan of action and the confidence that comes with focus and direction.
What’s Your Why? Differentiating Your Nonprofit’s Year-End Appeal
The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations? Lead with your “why.”
We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary.
Does Your Nonprofit Have a Content Marketing Strategy?
If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people.
Want to Start a Nonprofit? Here’s What You’ll Need To Do
Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing.
Your website is your nonprofit organization’s most important brand asset. People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization.
Optimizing Your Nonprofit Website for Online Donations
A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online.
The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal.
The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out.
Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants.