About Valerie

"The advertising industry shapes how we think, feel, spend and view each other," said Valerie, "yet many talented people get stuck in stagnant careers in this field because they lack access, guidance or the right opportunities. I'd like to help change that."

As the Development Director for the MadAveCollective (MAC), Valerie recruits and works with the writers, designers, videographers and other independent creative talent we hire when the MAC works with nonprofit organizations.

"My goal is to help passionate creatives grow their entrepreneurial dreams into thriving, sustainable freelance businesses. I’m focused on building a path that people can take to turn their passion into a career that they control - one that’s profitable, fulfilling and impactful."

Valerie earned her B.A. in Arts with a Graphic Design concentration from the University of Toledo. She also holds a Business Perspectives for Creative Leaders Certification from the Yale School of Management.

Active in the American Advertising Federation since 2023, Valerie is currently the President of AAF Toledo, as well as the Mosaic (DEI) Co-Chair of the Ohio/Kentucky District and a board member on AAF's national Mosaic Council. She also sits on the inaugural board of Bowling Green State University's Advertising program.

Valerie loves all things art, including visual representations, theater, music and spoken word. "I like roller coasters, motorcycles and planes, too, and I hope to go skydiving one day."

And we have no doubt she'll do it. "When you're true to yourself," she says, "the right opportunity will appear."