Expressive Therapies Center
Brand Identity/Website Design & Development
The Expressive Therapies Center uses art, music and dance therapies to provide low-cost, high-quality mental health support to people suffering from Post-Traumatic Stress Disorder (PTSD) and/or psychological and emotional trauma.
As a new organization, ETC needed to effectively communicate its unique purpose in the nonprofit and mental health services space to potential supporters, beneficiaries and the Northwest Ohio community.
Painting a Branded Picture
MAC provided in-depth discovery, logo development and copywriting services to establish a clear brand identity, position and perspective for the organization.
We also developed a brand standards guide that explains the graphic representation, identifies usage parameters, and includes key language points to help the organization maintain consistency in future marketing efforts.
A Digital Home for Healing
MAC re-designed and re-built TheETCenter.org to improve the user experience, elevate the brand presentation, optimize the site for search engines, and make it an effective tool for marketing communications and organizational growth.
Visitors can now submit requests for information through the website, subscribe to the organization’s email list, and even make donations.
