Little Eric’s Foundation
Corporate Support Package
Pediatric cancer research remains significantly underfunded—just 4% of federal cancer research funding is directed toward pediatric studies. Little Eric’s Foundation is working to change that by raising critical capital for research projects and providing financial assistance to families whose children are undergoing cancer treatment.
In 2022, the Foundation partnered with MadAveCollective to develop professional outreach materials that would connect with corporate sponsors and generate underwriting support for its annual fundraising events.
Sparking Support
We collaborated closely with key stakeholders to craft a compelling Corporate Support Package, which included a branded presentation folder, an organizational one-sheet, and a persuasive ask letter. Each piece was grounded in storytelling—communicating not just facts and figures, but the human impact of the Foundation’s work. Designed as a leave-behind following sponsor meetings, the materials reinforced the Foundation’s mission and built an emotional, persuasive case for support that helped the team exceed its target goal.
