Your website should be more than just a digital brochure. Since it represents the first deep encounter many people will have with your organization, your site needs to work efficiently while telling a compelling story.

Attracting new donors and engaging volunteers start with a website that clearly reflects your mission. It should make it easy for people to learn, get involved and take action.

Here’s what your nonprofit website needs in order to stand out and serve your purpose effectively.

#1: Mobile-Friendly Design

According to industry data, about 57% of nonprofit website traffic now comes from mobile devices. But here’s the kicker: 75% of revenue still comes from desktop users.

So, your site needs to look and work great on both. Responsive design is key. It ensures your content adapts to any screen size, so visitors can navigate it easily whether they’re on a phone, tablet or computer.

Also worth noting: the average gift from a desktop user is $118, compared to $96 from tablet users and $79 from mobile users.

#2: Clear Navigation

If visitors can’t find what they need in a few clicks, they’ll likely bounce. So, your navigation should feel intuitive, not overwhelming.

Think like someone who’s brand new to your cause. Can they find your mission and  donation pages? Can they learn how to get involved without getting lost? If not, it’s time to simplify.

#3: Accessibility That Works for Everyone

You want everyone to be able to connect with your mission, including people with disabilities. But right now, only about 3% of nonprofit sites meet full accessibility standards.

Start with the basics: alt text for images, easy-to-read fonts, good color contrast, and content that screen readers can understand. It’s not just smart, it’s the right thing to do.

#4: Compelling Visuals

First impressions often come down to design. In fact, 94% of users say a website’s look shapes their opinion of a brand.

Use high-quality photos and videos to tell your story. Let people see your work in action and help them feel the heart behind your mission.

#5: Strong Calls to Action

Don’t leave your website visitors wondering what to do next. Every page should have a clear call to action, whether it shows them how to donate, volunteer, sign up for an event or newsletter or get involved in some other way.

Use simple language and eye-catching buttons. Make it easy for your audience to take that next step.

#6: Content That Builds Trust

Be clear and upfront about who you are and what you do. Share your mission and details of how you’re making a difference.

Keep your content fresh with updates and new information that show your momentum. When your website tells an ever-progressing story, more people are likely to get on board and support your efforts.

#7: Easy, Secure Online Giving

The process of giving to your nonprofit should be smooth and secure. Your donation platform should be simple, flexible and mobile-friendly.

According to Double the Donation, 63% of donors prefer to give online using a credit or debit card. And recurring giving is growing fast; 57% of donors are enrolled in a recurring program with 94% giving monthly.

Make sure you offer multiple giving options and provide an easy, secure experience.

#8: Social Media Integration

Your site and social platforms should work hand in hand. Add follow buttons, share links and a social media feed that shows your most recent posts.

It’s an easy way to keep your website content active and encourage supporters to connect with you via other channels.

#9: Easy Contact + Search Options

People want to know how to reach you, so make your phone number, email, and address easy to find. And don’t forget a search bar. It helps users find what they need without frustration.

#10: A Blog or News Section

Think of your blog as your nonprofit’s storytelling engine. It’s where you can share news of how your organization is making a difference, plus upcoming events and behind-the-scenes content. You can also push out your blog content through social media channels and an email newsletter. It also gives visitors a reason to come back and it keeps your site active, which makes search engines happy.

#11: Email Sign-Up Form

Stay in touch with your audience. A simple email sign-up form in the footer, a pop-up or a homepage banner lets you grow your list and build long-term connections.

#12: Testimonials and Success Stories

Don’t just say you’re making a difference; show it. Highlight stories from people you’ve helped, volunteers who love working with you or donors who believe in your cause.

Real voices build trust and make your impact feel tangible.

#13: Regular Maintenance

Websites aren’t a “set it and forget it” deal. Keep your site current with regular content updates and technical checks.

According to the Nonprofit Tech for Good Report, 68% of nonprofits have redesigned their website in the last three years. And 75% of millennial donors are turned off by outdated websites. You don’t need to completely overhaul your site every six months. Small updates between major redesigns go a long way. Stay current to stay relevant and trusted.

Need Help? Let’s Build Something Together

If your website needs a little love or even a full overhaul, MadAveCollective is here for you. We specialize in creating websites and marketing strategies that help nonprofits grow and thrive.

Want to chat about how we can help? Contact us today and let’s talk about what’s next for your site.