Tracking web analytics allows you to make data-driven decisions for your nonprofit, optimize your resources and, ultimately, achieve your goals more easily.
Continue reading “The Importance of Web Analytics for Your Nonprofit”
Awareness days, weeks and months are holidays created by charities, organizations and businesses to highlight social, cultural and economic issues. Including them in your nonprofit marketing strategy
can be an effective engagement technique. Continue reading “5 Tips for Leveraging Awareness Days in Your Nonprofit Marketing Strategy”
The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future.
Here are four marketing strategies to implement in 2024. Continue reading “Nonprofit Marketing Strategies You’ll Need in 2024”
GivingTuesday is a global initiative that kicks off the holiday giving season. This year’s event will take place on November 28, 2023.
Continue reading “Planning a Successful GivingTuesday Campaign”
This is the second article in a series about developing a marketing plan for your nonprofit. The first post
focused on developing high-level goals and conducting environmental and competitive analyses.
In this post, we’ll be talking about the branding elements, specifically messaging, to include in your marketing plan. Continue reading “Nonprofit Marketing Made Easier, Part 2: Brand Identity”
This is the first in a series about developing a marketing plan for your nonprofit
, including setting goals and implementing different analyses. Continue reading “Nonprofit Marketing Made Easier Part 1: Creating a Plan”