Category: The Brief

There’s one powerful tool that deserves a central role in your donor engagement strategy: your impact report.

Continue reading “Impact Reporting: Your Secret Weapon for Donor Engagement”

New Year’s resolutions can feel arbitrary, overly ambitious and destined to fizzle out by February. But a few organizational resolutions could help you reconnect with what inspired you to do your work in the first place. Continue reading “Reset and Refocus: Strategic Resolutions for Nonprofits in 2026”

Nonprofits are powered by passion. But even the most inspiring mission can lose momentum without a plan to share it. Continue reading “Turning Mission into Momentum: The Case for a Nonprofit Marketing Plan”

If you run a nonprofit, there are likely many demands on your time and attention. From funding, staffing and volunteers to marketing, community engagement and program delivery, there’s a good chance you always have a full plate. Continue reading “Networking & Learning Events Are Beneficial for Nonprofit Leaders”

For your nonprofit, accessibility isn’t just about meeting a legal obligation. It’s part of your mission.

Your website is often the first door people open to connect with your organization. If that door is locked to people with disabilities, you risk excluding members of the community you’re trying to serve.
Continue reading “Why ADA Compliance Matters for Nonprofit Websites”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”

It’s important to use as many tools as possible to keep your nonprofit’s mission in front of your target audience. One of those tools is the Google Ad Grant program. Find out how you can take advantage those grants to optimize your ad campaigns, reach more people and increase engagement to support your cause. Continue reading “Leveraging Google Ad Grants for Nonprofit Organizations”

Your website should be more than just a digital brochure. Since it represents the first deep encounter many people will have with your organization, your site needs to work efficiently while telling a compelling story. Continue reading “BUILDING A BETTER NONPROFIT WEBSITE”

Your attention is likely pulled in many directions daily, from working with staff and volunteers, to serving those in need, to encouraging donors to support your mission. So, it’s easy to see how you might make a marketing error now and then when you’re juggling those responsibilities. Continue reading “Common Nonprofit Marketing Mistakes and How to Avoid Them”

A strong online presence is essential for nonprofits aiming to amplify their missions and reach a broader audience. Continue reading “SEO for Nonprofits: How to Increase Your Website Visibility & Traffic”