Category: The Brief

In recent posts, we’ve touched on creating a marketing plan, developing your brand identity and defining your target audience.

Now, we’ll address setting and implementing SMART goals for your nonprofit.

Continue reading “Nonprofit Marketing Made Easier, Part 4: Setting SMART Goals for Your Nonprofit”

In previous posts, we covered how to create a marketing plan and develop your brand identity. The focus of this third article in the series is identifying your nonprofit’s target audience. Continue reading “Nonprofit Marketing Made Easier, Part 3: Defining Your Target Audience and Persona”

This is the second article in a series about developing a marketing plan for your nonprofit. The first post focused on developing high-level goals and conducting environmental and competitive analyses.

In this post, we’ll be talking about the branding elements, specifically messaging, to include in your marketing plan. Continue reading “Nonprofit Marketing Made Easier, Part 2: Brand Identity”

This is the first in a series about developing a marketing plan for your nonprofit, including setting goals and implementing different analyses. Continue reading “Nonprofit Marketing Made Easier Part 1: Creating a Plan”

Nonprofit email marketing is a two-fold challenge. The goal is to build creative email campaigns that interest subscribers enough that they 1) open them, and 2) complete your desired action. Continue reading “5 Email Marketing Best Practices for Nonprofits”

Monitoring your nonprofit’s digital marketing performance metrics helps you identify who is visiting your site, what they’re searching for, and how they interact with your content. Continue reading “Digital Marketing Metrics to Know for Your Nonprofit”

Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.

Continue reading “5 Content Marketing Ideas for Your Nonprofit”

Which nonprofit do you associate with a red cross on a white background?

The Red Cross, of course.

Brand recognition is knowing who or what a logo represents regardless of where it’s used. Continue reading “Creating Nonprofit Brand Guidelines”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”

The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service. Continue reading “6 New Year’s Resolution Ideas for Your Nonprofit”