Category: The Brief

You’ve probably been asking yourself this very question. Every newsletter and LinkedIn post seems to promise that AI can free up hours in your week by drafting your appeals, segmenting your contact lists, and cleaning up your data in seconds. Meanwhile, your budget hasn’t grown, your team hasn’t grown, and the people who support your work are asking for more authenticity, not less.

Continue reading “Should Your Nonprofit Be Using AI?”

Nonprofits today are drowning in data but starved of insight. Reporting dashboards can track hundreds of metrics, but collecting the numbers alone doesn’t answer the most important question: is our work changing lives? Continue reading “Does Your Mission Measure Up?”

Ask anyone who works in Toledo’s nonprofit sector and they’ll likely tell you the same thing: there are a lot of nonprofits here. More, they’ll say, than just about anywhere else in Ohio.

And they’re right. More than 5,000 nonprofit organizations call the greater Toledo area home. Continue reading “Nonprofit Density & the Case for Collaboration”

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Continue reading “Crafting Donor Narratives for Nonprofit Fundraising & Marketing”

There’s one powerful tool that deserves a central role in your donor engagement strategy: your impact report.

Continue reading “Impact Reporting: Your Secret Weapon for Donor Engagement”

New Year’s resolutions can feel arbitrary, overly ambitious and destined to fizzle out by February. But a few organizational resolutions could help you reconnect with what inspired you to do your work in the first place. Continue reading “Reset and Refocus: Strategic Resolutions for Nonprofits in 2026”

Nonprofits are powered by passion. But even the most inspiring mission can lose momentum without a plan to share it. Continue reading “Turning Mission into Momentum: The Case for a Nonprofit Marketing Plan”

If you run a nonprofit, there are likely many demands on your time and attention. From funding, staffing and volunteers to marketing, community engagement and program delivery, there’s a good chance you always have a full plate. Continue reading “Networking & Learning Events Are Beneficial for Nonprofit Leaders”

For your nonprofit, accessibility isn’t just about meeting a legal obligation. It’s part of your mission.

Your website is often the first door people open to connect with your organization. If that door is locked to people with disabilities, you risk excluding members of the community you’re trying to serve.
Continue reading “Why ADA Compliance Matters for Nonprofit Websites”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”