As part of our annual giving tradition, the MadAveCollective and MadAveGroup adopt a charitable organization to support during the Christmas season.

This year, we had trouble choosing just one organization to help, so we chose three.

• Mom’s House
• Bethany House
• Family House

Since we work with these nonprofit organizations we realized that much of the giving that happens during this time of year is directed toward the people an organization serves.

But we know that these organizations have needs, too, so we approached our gifts to them a little differently.

We asked the Executive Directors “what’s the one item you really need that doesn’t get donated?” Turns out, what they all need most is paper products, like toilet paper.

So, our agency teams contributed to a single giving fund, and we reached out to Friends Business Source to find out how much toilet paper we could buy. We purchased 17 cases, each containing 96 rolls, and Friends loved the idea so much, they contributed a case, too.

And that’s how we toilet papered houses this holiday season.

Merry Christmas and Happy Holidays from our team to yours!