A new year can bring renewed optimism and the hope of fresh opportunities. For your nonprofit, it’s an ideal time to look back on the past year, evaluate successes and challenges, and set meaningful goals to amplify your impact in the community.

The nonprofit world is ever-changing. Larger target audiences mean an increased demand for tailored messaging, and new digital channels provide more ways to reach those groups. Understanding how the nonprofit sector has changed and adapted can help you chart a course for success.

The United States has a long history of volunteerism and charitable service that precedes the founding of the country. For more than 200 years, American citizens have identified needs and found ways to serve their neighbors and communities during times of crisis and change.

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Establishing emotional connections with your donors and volunteers can further your cause. Video storytelling helps your audience build that connection with your team and those you serve.

Developing and using your nonprofit marketing budget takes careful consideration. And since nonprofit marketing is essential, it’s especially important to know that your efforts are generating the maximum impact. Understanding ROI can help you evaluate and adjust your strategy.

Marketing and advertising content is everywhere, but how often do you see or hear a message encouraging people to support a charitable cause rather than selling a product or service?

Implementing a marketing strategy for your nonprofit can attract attention and donor support for your cause.

The success of your nonprofit marketing strategy will depend on how you respond to adversity. Identifying and planning for potential marketing roadblocks can help you mitigate them.

Tracking web analytics allows you to make data-driven decisions for your nonprofit, optimize your resources and, ultimately, achieve your goals more easily.