Author: Evyn Stevens

Did you know Google will give your nonprofit up to $10,000 a month in free search advertising? If that’s news to you, you’re not alone. And if you have heard of it (maybe a board member mentioned it once), chances are it’s been sitting on your someday list, filed under “too good to be true.” Continue reading “Google Ad Grant: The $10,000 Grant Most Nonprofits Never Claim”

You reach for a jacket in the morning as you Google, yet again, how to defog the windshield. The leaves shine with a golden light like they’re lit from within, and you know that fall has arrived. After months of poring over outcome data, you’ve survived another grant season.

Continue reading “From Grant Season to Giving Season: How to Tell the Story Behind the Stats”

You’ve probably been asking yourself this very question. Every newsletter and LinkedIn post seems to promise that AI can free up hours in your week by drafting your appeals, segmenting your contact lists, and cleaning up your data in seconds. Meanwhile, your budget hasn’t grown, your team hasn’t grown, and the people who support your work are asking for more authenticity, not less.

Continue reading “Should Your Nonprofit Be Using AI?”

Nonprofits today are drowning in data but starved of insight. Reporting dashboards can track hundreds of metrics, but collecting the numbers alone doesn’t answer the most important question: is our work changing lives? Continue reading “Does Your Mission Measure Up?”

Ask anyone who works in Toledo’s nonprofit sector and they’ll likely tell you the same thing: there are a lot of nonprofits here. More, they’ll say, than just about anywhere else in Ohio.

And they’re right. More than 5,000 nonprofit organizations call the greater Toledo area home. Continue reading “Nonprofit Density & the Case for Collaboration”

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Continue reading “Crafting Donor Narratives for Nonprofit Fundraising & Marketing”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”

A strong online presence is essential for nonprofits aiming to amplify their missions and reach a broader audience. Continue reading “SEO for Nonprofits: How to Increase Your Website Visibility & Traffic”

With that in mind, let’s get straight to our list. Continue reading “7 Quick Tips: Writing Better Content for Your Nonprofit”

Time is of the essence when you’re running a nonprofit organization. A marketing content calendar can help you make the most of yours, especially if you’re juggling multiple responsibilities. Continue reading “Importance of a Content Calendar for Nonprofit Marketing”