Author: Evyn Stevens

Nonprofits today are drowning in data but starved of insight. Reporting dashboards can track hundreds of metrics, but collecting the numbers alone doesn’t answer the most important question: is our work changing lives? Continue reading “Does Your Mission Measure Up?”

Ask anyone who works in Toledo’s nonprofit sector and they’ll likely tell you the same thing: there are a lot of nonprofits here. More, they’ll say, than just about anywhere else in Ohio.

And they’re right. More than 5,000 nonprofit organizations call the greater Toledo area home. Continue reading “Nonprofit Density & the Case for Collaboration”

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Continue reading “Crafting Donor Narratives for Nonprofit Fundraising & Marketing”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”

A strong online presence is essential for nonprofits aiming to amplify their missions and reach a broader audience. Continue reading “SEO for Nonprofits: How to Increase Your Website Visibility & Traffic”

With that in mind, let’s get straight to our list. Continue reading “7 Quick Tips: Writing Better Content for Your Nonprofit”

Time is of the essence when you’re running a nonprofit organization. A marketing content calendar can help you make the most of yours, especially if you’re juggling multiple responsibilities. Continue reading “Importance of a Content Calendar for Nonprofit Marketing”

A new year can bring renewed optimism and the hope of fresh opportunities. For your nonprofit, it’s an ideal time to look back on the past year, evaluate successes and challenges, and set meaningful goals to amplify your impact in the community. Continue reading “Nonprofit New Year’s Resolutions for 2025”

The nonprofit world is ever-changing. Larger target audiences mean an increased demand for tailored messaging, and new digital channels provide more ways to reach those groups. Understanding how the nonprofit sector has changed and adapted can help you chart a course for success.
Continue reading “Nonprofit Planning Tips for 2025 and Beyond”

The United States has a long history of volunteerism and charitable service that precedes the founding of the country. For more than 200 years, American citizens have identified needs and found ways to serve their neighbors and communities during times of crisis and change. Continue reading “American Nonprofits and the Importance of Supporting Them”