2020 felt like an eternity, but we blinked and now we’re halfway through 2021. This is a good time to start planning for your end-of-year appeal.

For many nonprofit organizations, the year-end giving campaign is the most important fundraising effort of the year. In fact, 30% of all annual giving occurs in December, and 10% of that happens from December 29-31.

Starting now gives you the time you need to plan the execution strategy, carefully craft your message and develop all the components of a well-rounded campaign that will make your end-of-year fundraising efforts more successful.

We’ve outlined six important steps for a successful year-end fundraising campaign in the graphic below. Click on the image to download and print the graphic.

In the coming weeks, we’ll focus on the individual elements needed to execute those steps, so be sure to check back for tips that will help you work through your end-of-year appeal strategy. And if you need more hands-on assistance, contact us at MadAveCollective. We’re here to help.