With that in mind, let’s get straight to our list.

• Tell a Story: Numbers and statistics have their place, but good stories are more impactful, memorable and easily shared. Audiences may even recognize themselves in your stories.
• Make It Real: Share stories about the people you help in order to humanize your fundraising efforts and remind potential donors of the impact they can have.
• Say What You Want: Tell your audience about your specific needs. “We’re looking for drivers” or “Help us prepare meals” lets volunteers know immediately how they can contribute.
• Bring the Emotion: Write from your heart and your own experiences. Communicate as a caring human being, not as an organization. Leave an imprint on your audience.
• Be Yourself: Express your unique perspective and personality to attract like-minded supporters. That approach can also help you differentiate your nonprofit’s brand.
• Break the Mold: Think differently about your topics and how to express them. Providing your audience with a new angle can help your content rise above the rest.
• Review Your Work Carefully: Check your spelling and grammar. You don’t want your readers to question your credibility or intelligence. If you need help, ask a skilled proofreader.

Creating content that consistently resonates with an audience can be challenging. If you’d like help, let us know. Call 419.725.6500 or email Info@MadAveCollective.com.