Author: Evyn Stevens

The United States has a long history of volunteerism and charitable service that precedes the founding of the country. For more than 200 years, American citizens have identified needs and found ways to serve their neighbors and communities during times of crisis and change. Continue reading “American Nonprofits and the Importance of Supporting Them”

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Continue reading “Crafting Donor Narratives for Nonprofit Fundraising & Marketing”

Establishing emotional connections with your donors and volunteers can further your cause. Video storytelling helps your audience build that connection with your team and those you serve.

Continue reading “Video Storytelling in Nonprofit Marketing”

Developing and using your nonprofit marketing budget takes careful consideration. And since nonprofit marketing is essential, it’s especially important to know that your efforts are generating the maximum impact. Understanding ROI can help you evaluate and adjust your strategy. Continue reading “Measuring Nonprofit Marketing ROI”

Throughout this series, you’ve learned how to create your marketing plan, define your brand identity, determine your target audience, set SMART goals and develop strategies and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 6: Developing a Marketing Budget and Calendar”

You’ve developed your brand identity, defined your target audience and established SMART goals for your nonprofit.

Now, it’s time to focus on your marketing strategy and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 5: Developing Strategies and Tactics”

Awareness days, weeks and months are holidays created by charities, organizations and businesses to highlight social, cultural and economic issues. Including them in your nonprofit marketing strategy can be an effective engagement technique. Continue reading “5 Tips for Leveraging Awareness Days in Your Nonprofit Marketing Strategy”

The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future.

Here are four marketing strategies to implement in 2024. Continue reading “Nonprofit Marketing Strategies You’ll Need in 2024”

In recent posts, we’ve touched on creating a marketing plan, developing your brand identity and defining your target audience.

Now, we’ll address setting and implementing SMART goals for your nonprofit.

Continue reading “Nonprofit Marketing Made Easier, Part 4: Setting SMART Goals for Your Nonprofit”

In previous posts, we covered how to create a marketing plan and develop your brand identity. The focus of this third article in the series is identifying your nonprofit’s target audience. Continue reading “Nonprofit Marketing Made Easier, Part 3: Defining Your Target Audience and Persona”