Author: Jessica Miller

Your website is your nonprofit organization’s most important brand asset.

People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization. Continue reading “Best Practices for Nonprofit Websites”

The number three has been significant throughout human history. It has roots in religion, science and math, art and literature, music and more. Continue reading “Three is a Magic Number”

The short answer is yes, an annual report is necessary for nonprofit organizations. Continue reading “Are Annual Reports Necessary for Nonprofits?”

Does your nonprofit organization have a marketing plan?

If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits. Continue reading “Nonprofits Need Marketing Plans, Too”

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal. Continue reading “Segmenting Your Year-End Appeal Audience”

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out. Continue reading “Year-End Appeal Timeline”

Does your nonprofit organization hold a signature event or annual fundraiser? Creating a branded identity for it can make the planning process easier and help you deliver a cohesive, consistent experience for your participants. Continue reading “Nonprofit Event Branding”

Big galas can certainly be a good time for those who attend, but planning and executing a large-scale event can be stressful, especially for small and mid-size nonprofits. Continue reading “Smaller Events, Bigger Returns”

The most successful nonprofit organizations have one thing in common: an informed, engaged and invested donor base. Continue reading “Keeping Donors Informed, Engaged and Invested”