Author: joshmorrow

There’s one powerful tool that deserves a central role in your donor engagement strategy: your impact report.

Continue reading “Impact Reporting: Your Secret Weapon for Donor Engagement”

New Year’s resolutions can feel arbitrary, overly ambitious and destined to fizzle out by February. But a few organizational resolutions could help you reconnect with what inspired you to do your work in the first place. Continue reading “Reset and Refocus: Strategic Resolutions for Nonprofits in 2026”

Nonprofits are powered by passion. But even the most inspiring mission can lose momentum without a plan to share it. Continue reading “Turning Mission into Momentum: The Case for a Nonprofit Marketing Plan”

If you run a nonprofit, there are likely many demands on your time and attention. From funding, staffing and volunteers to marketing, community engagement and program delivery, there’s a good chance you always have a full plate. Continue reading “Networking & Learning Events Are Beneficial for Nonprofit Leaders”

Marketing and advertising content is everywhere, but how often do you see or hear a message encouraging people to support a charitable cause rather than selling a product or service?

Continue reading “Nonprofit Marketing Is Essential”

The success of your nonprofit marketing strategy will depend on how you respond to adversity. Identifying and planning for potential marketing roadblocks can help you mitigate them.

Continue reading “5 Common Marketing Obstacles Nonprofits Face”

Tracking web analytics allows you to make data-driven decisions for your nonprofit, optimize your resources and, ultimately, achieve your goals more easily.

Continue reading “The Importance of Web Analytics for Your Nonprofit”