Category: Blog

The United States has a long history of volunteerism and charitable service that precedes the founding of the country. For more than 200 years, American citizens have identified needs and found ways to serve their neighbors and communities during times of crisis and change. Continue reading “American Nonprofits and the Importance of Supporting Them”

“Ask more, raise more” has long been the accepted wisdom when it comes to nonprofit fundraising. It’s transactional, but hitting fundraising metrics is a numbers game so it can be an effective strategy.

Continue reading “Crafting Donor Narratives for Nonprofit Fundraising & Marketing”

Establishing emotional connections with your donors and volunteers can further your cause. Video storytelling helps your audience build that connection with your team and those you serve.

Continue reading “Video Storytelling in Nonprofit Marketing”

Developing and using your nonprofit marketing budget takes careful consideration. And since nonprofit marketing is essential, it’s especially important to know that your efforts are generating the maximum impact. Understanding ROI can help you evaluate and adjust your strategy. Continue reading “Measuring Nonprofit Marketing ROI”

Marketing and advertising content is everywhere, but how often do you see or hear a message encouraging people to support a charitable cause rather than selling a product or service?

Continue reading “Nonprofit Marketing Is Essential”

Implementing a marketing strategy for your nonprofit can attract attention and donor support for your cause.

Continue reading “Breaking Down the Benefits of Nonprofit Marketing”

The success of your nonprofit marketing strategy will depend on how you respond to adversity. Identifying and planning for potential marketing roadblocks can help you mitigate them.

Continue reading “5 Common Marketing Obstacles Nonprofits Face”

Tracking web analytics allows you to make data-driven decisions for your nonprofit, optimize your resources and, ultimately, achieve your goals more easily.

Continue reading “The Importance of Web Analytics for Your Nonprofit”

Throughout this series, you’ve learned how to create your marketing plan, define your brand identity, determine your target audience, set SMART goals and develop strategies and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 6: Developing a Marketing Budget and Calendar”

You’ve developed your brand identity, defined your target audience and established SMART goals for your nonprofit.

Now, it’s time to focus on your marketing strategy and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 5: Developing Strategies and Tactics”