Category: The Brief

This is the second article in a series about developing a marketing plan for your nonprofit. The first post focused on developing high-level goals and conducting environmental and competitive analyses.

In this post, we’ll be talking about the branding elements, specifically messaging, to include in your marketing plan. Continue reading “Nonprofit Marketing Made Easier, Part 2: Brand Identity”

This is the first in a series about developing a marketing plan for your nonprofit, including setting goals and implementing different analyses. Continue reading “Nonprofit Marketing Made Easier Part 1: Creating a Plan”

Nonprofit email marketing is a two-fold challenge. The goal is to build creative email campaigns that interest subscribers enough that they 1) open them, and 2) complete your desired action. Continue reading “5 Email Marketing Best Practices for Nonprofits”

Monitoring your nonprofit’s digital marketing performance metrics helps you identify who is visiting your site, what they’re searching for, and how they interact with your content. Continue reading “Digital Marketing Metrics to Know for Your Nonprofit”

Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.

Continue reading “5 Content Marketing Ideas for Your Nonprofit”

Which nonprofit do you associate with a red cross on a white background?

The Red Cross, of course.

Brand recognition is knowing who or what a logo represents regardless of where it’s used. Continue reading “Creating Nonprofit Brand Guidelines”

The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service. Continue reading “6 New Year’s Resolution Ideas for Your Nonprofit”

It’s easy to get caught up in the day-to-day business of running your nonprofit. That’s why it’s sensible to plan your marketing strategy before the start of each new year. When you do, you’ll give your team a solid plan of action and the confidence that comes with focus and direction. Continue reading “3 Nonprofit Marketing Must-Haves for 2023”

The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations?

Lead with your “why.” Continue reading “What’s Your Why? Differentiating Your Nonprofit’s Year-End Appeal”

We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary. Continue reading “Setting a Marketing Budget for Your Nonprofit”