Planning a Successful #GivingTuesday Campaign

Planning a Successful #GivingTuesday Campaign

October 5, 2021

GivingTuesday is a global initiative that kicks off the holiday season. This year’s event will take place on November 30, 2021.

The global effort is observed in various ways, including donating to a nonprofit, advocating for an issue or helping a neighbor. GivingTuesday emphasizes the importance of supporting your community and charitable causes, especially nonprofit organizations that rely on donor support.

The Importance of #GivingTuesday for Nonprofits

Charitable organizations rely on GivingTuesday campaigns to connect to new donor bases and broaden their financial support network. In 2020, the total amount of donations made on GivingTuesday reflected a renewed sense of community, emphasizing healthcare organizations and those involved in addressing racial injustice.

Because it occurs after Thanksgiving, the event presents a unique opportunity to encourage people to express their gratitude by giving back to their community. It also helps nonprofits build their financial base to aid people in need during the holiday season.

Tips to Create a Unique Donation Campaign

Here are some ideas to help you cultivate a successful GivingTuesday campaign:

  1. Spread the word on your social media channels with branded GivingTuesday content to announce your participation. It’s also a good time to highlight your organization’s best attributes and successful outcomes.
  2. Invite your local media outlets to visit your site on GivingTuesday to generate additional awareness.
  3. Create an online fundraising page to accommodate donations efficiently. Ensure your page loads quickly and is organized with clear direction.
  4. Provide donation progress reports on your fundraising page and social media accounts in real-time.
  5. Encourage your current donor base to participate in peer-to-peer fundraising. They can help spread the word to their business partners, family and friends.
  6. Use storytelling tools, like videos, to personalize your campaign and increase visibility.
  7. Be consistent with your social media posts. Keeping your brand message and nonprofit mission in the front of the public’s mind can boost donor participation.
  8. Don’t forget to follow up! Post #ThankYouWednesday content on your social channels and contact all of your GivingTuesday donors via phone, email or direct mail to thank them for their support.

Contact us for assistance with planning and executing your organization’s GivingTuesday campaign.