Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.

Which nonprofit do you associate with a red cross on a white background?
The Red Cross, of course.
Brand recognition is knowing who or what a logo represents regardless of where it’s used.

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people.

The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service.

It’s easy to get caught up in the day-to-day business of running your nonprofit. That’s why it’s sensible to plan your marketing strategy before the start of each new year. When you do, you’ll give your team a solid plan of action and the confidence that comes with focus and

The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations?
Lead with your “why.”

We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary.

If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people.

Who are you? What do you do? Why do you do it?

Your mission statement for your nonprofit organization should answer those questions.

Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing.