GivingTuesday is a global initiative that kicks off the holiday giving season. This year’s event will take place on November 28, 2023.

In recent posts, we’ve touched on creating a marketing plan, developing your brand identity and defining your target audience.

Now, we’ll address setting and implementing SMART goals for your nonprofit.

In previous posts, we covered how to create a marketing plan and develop your brand identity. The focus of this third article in the series is identifying your nonprofit’s target audience.

This is the second article in a series about developing a marketing plan for your nonprofit. The first post focused on developing high-level goals and conducting environmental and competitive analyses.
In this post, we'll be talking about the branding elements, specifically messaging, to include in your marketing plan.

This is the first in a series about developing a marketing plan for your nonprofit, including setting goals and implementing different analyses.

Nonprofit email marketing is a two-fold challenge. The goal is to build creative email campaigns that interest subscribers enough that they 1) open them, and 2) complete your desired action.

Monitoring your nonprofit’s digital marketing performance metrics helps you identify who is visiting your site, what they’re searching for, and how they interact with your content.

Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.

Which nonprofit do you associate with a red cross on a white background?
The Red Cross, of course.
Brand recognition is knowing who or what a logo represents regardless of where it’s used.