5 Content Marketing Ideas for Your Nonprofit
February 28, 2023
Unique, audience-focused content marketing can help you stand out in the sea of marketing messages and leave an impression on your donors, volunteers and the general public.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on consistently creating and distributing valuable, relevant content to attract and retain a clearly defined audience — and, ultimately, to drive profitable action.
Using your digital channels, you can engage and connect with your target audience through various types of content, including blog posts, videos, images, infographics, testimonials, case studies, user-generated content and whitepapers.
Adapting your content to different marketing channels allows you to use one topic in different ways and can even boost its effectiveness.
Highlight Your Supporters
Spotlight your staff: Put names and faces to those “boots on the ground” who help your nonprofit succeed. Share their stories in written or visual formats such as a profile, biography, video interview or graphic.
Talk about your volunteers: Showing your target audience that you value your volunteers can leave a lasting impression. Thanking them and emphasizing their importance might even boost recruitment.
Discuss your community partners: Are there other nonprofits or thought leaders whose causes align with yours, even if they don’t offer the same service? Creating a community partner profile or conducting interviews raises awareness about the network of services you provide.
Share Your Success Stories
Was your last fundraising campaign especially successful? Ask the individuals or groups of people you helped to discuss their experience. Testimonials and case studies show your stakeholders the tangible impact you have on the community. That type of content marketing also emphasizes the need for continued support.
Take a Deep Dive into Your Operations
Help your audience understand how your nonprofit conducts business. A video tour gives your target viewers the inside scoop on your daily activities and how your team works to put donor funds to use helping others.
Share Event Details
Have an upcoming fundraiser or event? Use it as content inspiration. Create an email campaign to disperse basic information about the event, then support that with social media posts encouraging people to subscribe for updates. A post-event blog article can recap the event and its impact.
Do you get similar questions about your nonprofit from volunteers, donors and constituents? Create a dedicated blog post that answers all of them, or share your website’s FAQ page on social media or via email.