Category: Blog

Which nonprofit do you associate with a red cross on a white background?

The Red Cross, of course.

Brand recognition is knowing who or what a logo represents regardless of where it’s used. Continue reading “Creating Nonprofit Brand Guidelines”

You can promote your cause and organization using all sorts of marketing channels, but you won’t be effective if you can’t deliver the right message to your target audience. Digital marketing can help you raise awareness and funds by getting your message to the right people. Continue reading “Why Your Nonprofit Needs a Digital Marketing Strategy”

The start of a new year is a time for reflection on the goals you met, surpassed, missed or want to revisit. Setting a resolution or two for your nonprofit gives your team a course of action to follow as you pursue community service. Continue reading “6 New Year’s Resolution Ideas for Your Nonprofit”

It’s easy to get caught up in the day-to-day business of running your nonprofit. That’s why it’s sensible to plan your marketing strategy before the start of each new year. When you do, you’ll give your team a solid plan of action and the confidence that comes with focus and direction. Continue reading “3 Nonprofit Marketing Must-Haves for 2023”

The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations?

Lead with your “why.” Continue reading “What’s Your Why? Differentiating Your Nonprofit’s Year-End Appeal”

We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary. Continue reading “Setting a Marketing Budget for Your Nonprofit”

If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people. Continue reading “Does Your Nonprofit Have a Content Marketing Strategy?”

Who are you? What do you do? Why do you do it?

Your mission statement for your nonprofit organization should answer those questions.
Continue reading “What’s Your Mission? Writing a Mission Statement for Your Nonprofit”

Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing. Continue reading “Want to Start a Nonprofit? Here’s What You’ll Need To Do”

Your website is your nonprofit organization’s most important brand asset.

People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization. Continue reading “Best Practices for Nonprofit Websites”