Category: Blog

Your website is your nonprofit organization’s most important brand asset.

People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization. Continue reading “Best Practices for Nonprofit Websites”

Are you planning an event for your nonprofit organization? Experience-driven events can help your organization stand out and attract people from outside your existing supporter base. Continue reading “Using Experience-Driven Events to Support Your Nonprofit”

The number three has been significant throughout human history. It has roots in religion, science and math, art and literature, music and more. Continue reading “Three is a Magic Number”

The short answer is yes, an annual report is necessary for nonprofit organizations. Continue reading “Are Annual Reports Necessary for Nonprofits?”

Does your nonprofit organization have a marketing plan?

If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits. Continue reading “Nonprofits Need Marketing Plans, Too”

As a nonprofit leader, you probably use a variety of tools:

Continue reading “How Donor Management Software Can Support Nonprofit Marketing Efforts”

A nonprofit organization’s website is one of its most valuable assets. Not only is it one of the first places a potential donor will look to learn more about the mission and outcomes, it’s also home to the donation page where visitors can make a gift online. Continue reading “Optimizing Your Nonprofit Website for Online Donations”

The objective of all marketing communications is to connect with your audience in a way that feels personal and relevant. That connection is especially important when approaching nonprofit donors with a fundraising appeal. Continue reading “Segmenting Your Year-End Appeal Audience”

The first step in planning your year-end appeal is creating a timeline. These campaigns typically begin in late October or early November, so work backward from the date you’d like your first communications to go out. Continue reading “Year-End Appeal Timeline”