The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future.

Here are four marketing strategies to implement in 2024.

#1: Set SMART Goals

Before making a nonprofit marketing plan for the new year, review previous goals and determine which you’d like to revisit or change.

SMART goals are:

• Specific
• Measurable
• Attainable
• Relevant
• Timely

Once you’ve established a goal, address the obstacles you may encounter. For example, if you want to increase your geographic footprint, you’ll need to consider the size of your staff and volunteer base. If you don’t have enough people to expand your reach, you’ll need to prioritize increasing your capacity first.

#2: Invest in Your Team

Your staff and volunteers are the foundation of your nonprofit. They’re the people who interact with those you serve and represent your organization’s values. Invest in training and learning opportunities to provide them with the tools and confidence they need to deliver on your nonprofit’s promise.

Devoting time to a charitable cause and helping others can take an emotional toll. That’s why it’s important to offer support, such as mental health resources, to decrease the risk of burnout and turnover. Investing in your team boosts morale and can bolster your nonprofit’s reputation.

#3: Capitalize on Partnerships

There’s power in numbers, so it’s important to build partnerships with other nonprofits, community groups and businesses. Doing so allows you to address common concerns, especially when you work with organizations that share your mission or target audience.

Collaborating with companies and people who share your mission builds your network of support and financial resources. Community partners can also provide different perspectives that could lead to more innovative solutions for those you serve.

#4: Implement a Digital Marketing Strategy

A digital marketing strategy for your nonprofit helps you connect with donors and volunteers.

Here are a few digital marketing practices to optimize your efforts:

Social media marketing: Facebook, X (formerly Twitter), LinkedIn, Instagram, TikTok and Pinterest are useful platforms you can leverage to educate and inspire your target audience while encouraging them to act. Utilize social media to live stream, conduct Q&A sessions or showcase what your nonprofit does each day.

Email marketing: Use email to keep your subscribers informed of new campaigns, events and other initiatives and to thank them after they submit a form or make a donation.

Content creation: Stories connect your nonprofit with your audience and help you develop a narrative that emphasizes your impact. Content marketing ideas include images, infographics, videos and testimonials. Let your beneficiaries, volunteers, staff and donors share their stories to showcase how your organization has made a difference. That type of content allows for a more genuine interaction with your audience.

Website optimization: Your nonprofit website is a hub of information where users find answers and make donations. It’s important to review your site periodically to ensure it’s user-friendly and mobile responsive. The design should flow well, be easy to navigate and load quickly. Key information must be organized based on relevance and your web applications need to function smoothly.

Build a Marketing Strategy with MadAveCollective

We provide comprehensive marketing services for nonprofits. Our team will assess your needs and design a strategy that helps you help others. We’ll take care of the planning and implementation so you can focus on your mission.

Send us an email or call 419-725-6500 to get started.