Category: Blog

You’ve developed your brand identity, defined your target audience and established SMART goals for your nonprofit.

Now, it’s time to focus on your marketing strategy and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 5: Developing Strategies and Tactics”

Awareness days, weeks and months are holidays created by charities, organizations and businesses to highlight social, cultural and economic issues. Including them in your nonprofit marketing strategy can be an effective engagement technique. Continue reading “5 Tips for Leveraging Awareness Days in Your Nonprofit Marketing Strategy”

The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future.

Here are four marketing strategies to implement in 2024. Continue reading “Nonprofit Marketing Strategies You’ll Need in 2024”

GivingTuesday is a global initiative that kicks off the holiday giving season. This year’s event will take place on November 28, 2023.

Continue reading “Planning a Successful GivingTuesday Campaign”

In recent posts, we’ve touched on creating a marketing plan, developing your brand identity and defining your target audience.

Now, we’ll address setting and implementing SMART goals for your nonprofit.

Continue reading “Nonprofit Marketing Made Easier, Part 4: Setting SMART Goals for Your Nonprofit”

In previous posts, we covered how to create a marketing plan and develop your brand identity. The focus of this third article in the series is identifying your nonprofit’s target audience. Continue reading “Nonprofit Marketing Made Easier, Part 3: Defining Your Target Audience and Persona”

This is the second article in a series about developing a marketing plan for your nonprofit. The first post focused on developing high-level goals and conducting environmental and competitive analyses.

In this post, we’ll be talking about the branding elements, specifically messaging, to include in your marketing plan. Continue reading “Nonprofit Marketing Made Easier, Part 2: Brand Identity”

This is the first in a series about developing a marketing plan for your nonprofit, including setting goals and implementing different analyses. Continue reading “Nonprofit Marketing Made Easier Part 1: Creating a Plan”

Nonprofit email marketing is a two-fold challenge. The goal is to build creative email campaigns that interest subscribers enough that they 1) open them, and 2) complete your desired action. Continue reading “5 Email Marketing Best Practices for Nonprofits”

Monitoring your nonprofit’s digital marketing performance metrics helps you identify who is visiting your site, what they’re searching for, and how they interact with your content. Continue reading “Digital Marketing Metrics to Know for Your Nonprofit”