Category: Blog

Developing and using your nonprofit marketing budget takes careful consideration. And since nonprofit marketing is essential, it’s especially important to know that your efforts are generating the maximum impact. Understanding ROI can help you evaluate and adjust your strategy. Continue reading “Measuring Nonprofit Marketing ROI”

Marketing and advertising content is everywhere, but how often do you see or hear a message encouraging people to support a charitable cause rather than selling a product or service?

Continue reading “Nonprofit Marketing Is Essential”

Implementing a marketing strategy for your nonprofit can attract attention and donor support for your cause.

Continue reading “Breaking Down the Benefits of Nonprofit Marketing”

The success of your nonprofit marketing strategy will depend on how you respond to adversity. Identifying and planning for potential marketing roadblocks can help you mitigate them.

Continue reading “5 Common Marketing Obstacles Nonprofits Face”

Tracking web analytics allows you to make data-driven decisions for your nonprofit, optimize your resources and, ultimately, achieve your goals more easily.

Continue reading “The Importance of Web Analytics for Your Nonprofit”

Throughout this series, you’ve learned how to create your marketing plan, define your brand identity, determine your target audience, set SMART goals and develop strategies and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 6: Developing a Marketing Budget and Calendar”

You’ve developed your brand identity, defined your target audience and established SMART goals for your nonprofit.

Now, it’s time to focus on your marketing strategy and tactics. Continue reading “Nonprofit Marketing Made Easier, Part 5: Developing Strategies and Tactics”

Awareness days, weeks and months are holidays created by charities, organizations and businesses to highlight social, cultural and economic issues. Including them in your nonprofit marketing strategy can be an effective engagement technique. Continue reading “5 Tips for Leveraging Awareness Days in Your Nonprofit Marketing Strategy”

The new year presents an opportunity to assess your previous nonprofit marketing efforts, evaluate where you can adjust and plan for the future.

Here are four marketing strategies to implement in 2024. Continue reading “Nonprofit Marketing Strategies You’ll Need in 2024”

GivingTuesday is a global initiative that kicks off the holiday giving season. This year’s event will take place on November 28, 2023.

Continue reading “Planning a Successful GivingTuesday Campaign”