Category: Blog

The end of the year giving season is approaching, so now is the time to start planning how you’ll reach out to your supporters. But how will you stand out from the wave of emails, letters and social media posts encouraging donors to make their year-end donations?

Lead with your “why.” Continue reading “What’s Your Why? Differentiating Your Nonprofit’s Year-End Appeal”

We recommend you start planning your marketing budget within three months of the start of your fiscal year. That will give you time to assess your marketing needs with your team and adjust your budget if necessary. Continue reading “Setting a Marketing Budget for Your Nonprofit”

If your nonprofit has a specific mission and you’ve created branded visuals and content, you’re headed in the right direction. But you’ll also need a content marketing strategy to improve your odds of getting in front of the right people. Continue reading “Does Your Nonprofit Have a Content Marketing Strategy?”

Who are you? What do you do? Why do you do it?

Your mission statement for your nonprofit organization should answer those questions.
Continue reading “What’s Your Mission? Writing a Mission Statement for Your Nonprofit”

Your passion has led you to fill a need and serve others, but you’ll need to do your homework and plan properly to get your nonprofit up and running. There are many moving parts to consider, from research and funding to business development and staffing. Continue reading “Want to Start a Nonprofit? Here’s What You’ll Need To Do”

Your website is your nonprofit organization’s most important brand asset.

People may first learn about your cause from a shared social media post or a news story about your work, but the website is likely the first place interested people will go to learn more about your organization. Continue reading “Best Practices for Nonprofit Websites”

Are you planning an event for your nonprofit organization? Experience-driven events can help your organization stand out and attract people from outside your existing supporter base. Continue reading “Using Experience-Driven Events to Support Your Nonprofit”

The number three has been significant throughout human history. It has roots in religion, science and math, art and literature, music and more. Continue reading “Three is a Magic Number”

The short answer is yes, an annual report is necessary for nonprofit organizations. Continue reading “Are Annual Reports Necessary for Nonprofits?”

Does your nonprofit organization have a marketing plan?

If not, you’re not alone. Studies show that only 50% of businesses have a marketing plan, and that percentage is much lower for nonprofits. Continue reading “Nonprofits Need Marketing Plans, Too”